Get Your Business Online Uk

The great things about a web presence for your business boils down to this: when you’re online, your doors are open 24/7. Potential customers can access information about you and the products or services that you offer in as soon as, whenever that moment strikes.

So, you may be wondering how to quickly and proficiently get the business on the web. As a first phase, we look to replicate what the client can do when they walk directly into your store or office. Which includes:

- Telling the storyline of your business as well as your brand
- Providing helpful information about your products
- Making purchases easy and secure

These three bits of your website will be the beginning of an effective online business. In this article, we’ll walk through each step and exactly how it adds to the success of bringing your online business.

Step one: Tell Your Story

When a possible client walks into the store or office, they immediately get started to see your brand. Every moment spent there really helps to create a knowledge of your business. From your own location and paint choice to how you greet and connect to clients, you build an image and a rapport.

When you can physically interact with a potential customer, you’re in charge of their experience.

When a potential customer finds you online, you lose some of that control. You merely have a tiny window of time to pique interest and get that promotion, all without saying a word!

That’s why it’s so important to truly have a strong, branded website. You can make this happen through constant messaging, images, and colours that speak to your ideal customer. Consider your brand when you:

- Design your website structure
- Create copy and content
- Choose images
- Select products or design your services page

When your potential client lands on your site, what would you like those to feel? What would you like them to know about you? These are the components of your brand that your site should convey. Think of it as the same as saying “Welcome, come in! Take a glance around.”

Step 2: Make Your Offer

Once you’ve grabbed the attention of your potential client, it’s time showing ’em what you got! Your website needs to clearly display the products or services that you provide.

If your business is product based, it’s important to truly have a simple and informative product listing page on your site. Something listing page is like a web catalog your potential customer can flip to find out more about what you sell. Your product page is an important part of converting a potential customer’s visit into a sale.

To build an efficient product page, keep these tips at heart:

- Small business owner Use good quality product images that match your brand and style where possible
- Use clear product titles and provide concise and informative descriptions
- Include size, colour, dimensions, and every other relevant information your customer could find out waiting for you
- Ensure the price is straightforward to see and understand
- Be consistent; use similar size and style photos, descriptions, pricing format, etc.

If your business is service based, your potential clients should quickly have the ability to understand the services that you offer and how they’ll benefit. To nail down your services page, begin by listing each of your services and writing your typical elevator pitch.

Consider what you will tell a potential client if they were standing before you. Next, whittle this down to a concise description that’s in regards to a paragraph long for the most part. Keep the ideal client at heart as you write; imagine you’re crafting this message especially for them.

With regards to the complexity of your services, you might choose to link to a far more detailed description page which includes more info about the procedure, benefits, timeframe, testimonials, etc. This should come only once you've consolidated your elevator pitch descriptions.

Step 3: Finalize The Sale

The last step in ensuring a seamless experience for your customer offers a way to finalize the sale.

For product-based businesses, this means providing a secure payment system. A web payment option means that your customer can complete their transaction in the moment, securing their business no matter when they connect for you online, or from where.

For service-based companies, you have more options. You might implement a web booking and payment system to capture your potential client in the moment. However, depending on type of service you offer, your site may include a proactive approach that prompts the potential client to reach out for you for even more conversation.

Take It Further

A branded website, descriptive product or services page, and secure payment system or call to action serves to reproduce your potential customer’s store in experience. While your web store can’t replace in-person interactions, it does open your doors to an completely new branch of business.

Once your website is ready to go, there are many ways to improve your website. Online advertising, social media marketing and search engine optimization are are just some of the items you’ll want to consider.

Need help getting started? We’ll work with someone to build a website that speaks to your brand and makes it easy for your customers to gain access to your business any moment.